“Logo Modernism” is a great resource for anyone interested in design, particularly modernist design. It’s a comprehensive collection of over 6,000 modernist logos from the 1950s to the 1990s, and it’s organized by motif, color, and form.
Hey everyone, it’s Kanhaiya Sharma (Logo designer) here with a review of a new book that I recently picked up: “Logo Modernism” by Jens Müller.
First things first, let’s talk about the physical aspects of the book. It’s a hefty one, weighing in at just over 4 pounds (1,81 KG approx) and measuring 8.5 x 1.3 x 11 inches. It’s a large, hardcover book with a glossy dust jacket, and it definitely feels like a high-quality, well-made product.
Now, on to the content. “Logo Modernism” is a comprehensive collection of over 6,000 modernist logos from the 1950s to the 1990s. The logos are organized by motif, color, and form, so you can easily browse through and find inspiration for your own designs.
One of the things I really appreciate about this book is how it showcases the evolution of design over time. You can see how certain motifs and styles have remained popular while others have fallen out of favor, and it’s really interesting to see how design has changed and adapted to the times.
But it’s not just a history lesson, it’s also a practical resource. If you’re working on a branding project, this book is a great reference for finding inspiration and seeing what’s been done before.
Overall, I highly recommend “Logo Modernism” to anyone interested in design. It’s a beautifully designed book with tons of valuable content, and it’s a must-have for any designer’s library. So, it’s a great investment for any designer.
Why logo modernism is for you?
“If you’re a design enthusiast, particularly interested in modernist design, you won’t want to miss “Logo Modernism.” This comprehensive resource features a collection of over 6,000 logos from the 1950s to the 1990s, all organized by motif, color, and form. It’s the perfect resource for anyone looking to learn more about modernist design and its impact on the world of branding.”
If you’re a designer, this book is an invaluable reference for finding inspiration and seeing what’s been done before. It’s also a great way to learn about the evolution of design over time and see how certain motifs and styles have remained popular while others have fallen out of favor.
Even if you’re not a designer, “Logo Modernism” is still a fascinating book to browse through. It’s a beautiful, well-designed book that showcases the best of modernist design, and it’s sure to inspire anyone with an appreciation for good design.
Overall, “Logo Modernism” is a must-have for any designer’s library, and it’s a great resource for anyone interested in design.
Why logo modernism is not for you?
There are a few reasons why “Logo Modernism” might not be for everyone.
First, if you’re not interested in design, this book might not hold as much appeal. While it’s a beautifully designed book with a lot of interesting content, it’s primarily focused on modernist logos and the evolution of design over time, so it might not be as engaging for someone who isn’t interested in that topic.
Second, this book is quite large and heavy, weighing in at over 4 pounds and measuring 8.5 x 1.3 x 11 inches. It’s a hardcover book with a glossy dust jacket, so it’s definitely a significant physical presence. If you don’t have a lot of space on your bookshelf or you prefer lighter, more portable books, “Logo Modernism” might not be the best fit for you.
Finally, “Logo Modernism” is a comprehensive collection of modernist logos from the 1950s to the 1990s, so it might not be as relevant for designers working in more contemporary styles. If you’re looking for a book with more up-to-date logos or a wider range of design styles, this book might not be the best fit for you.
Overall, “Logo Modernism” is a great resource for anyone interested in modernist design, but it might not be the right fit for everyone.
How to get your copy of Logo modernism book?
There are a few ways to get “Logo Modernism” by Jens Müller:
- Buy it online: You can purchase “Logo Modernism” from various online retailers, such as Amazon, Barnes & Noble, and Books-A-Million. You can also find it on websites like eBay and AbeBooks pdf.
- Check your local bookstore: Many local bookstores carry “Logo Modernism,” so you may be able to find it there. You can also call ahead to see if they have it in stock or can special order it for you.
- Check your local library: If you don’t want to purchase the book, you may be able to find it at your local library. You can check their online catalog or call to see if they have it available.
- Download it: “Logo Modernism” is also available as an e-book, so you can download it onto your electronic device and read it that way.
Overall, there are a number of options for getting your hands on “Logo Modernism.” You just have to choose the one that works best for you.
Why logo modernism is known as the mother of all logo books?
It’s not uncommon for “Logo Modernism” to be referred to as the “mother of all logo books.” This is likely due to the book’s comprehensive nature and its focus on modernist logos from the 1950s to the 1990s.
“Logo Modernism” is a large, hardcover book with a glossy dust jacket that measures 8.5 x 1.3 x 11 inches and weighs over 4 pounds. It contains over 6,000 modernist logos, which are organized by motif, color, and form.
The book is highly regarded in the design community and is often recommended as a must-have resource for designers. Its comprehensive nature and focus on modernist logos make it a valuable reference for finding inspiration and learning about the evolution of design over time.
Overall, “Logo Modernism” is known as the “mother of all logo books” due to its size, content, and importance in the design community.
Who compiled logo modernism?
“Logo Modernism” was compiled by Jens Müller, a designer and design historian based in Germany. Müller is the author of several books on design, including “The Logo Design Idea Book” and “The Graphic Design Idea Book.”
Müller spent several years researching and collecting the logos featured in “Logo Modernism,” and the book is considered a comprehensive and authoritative resource on modernist logos from the 1950s to the 1990s.
In addition to being a designer and author, Müller is also the founder of Counter-Print, a publisher of books on design and illustration. He has a deep passion for design and has dedicated his career to exploring and documenting its history and evolution.
Overall, Jens Müller is the compiler of “Logo Modernism,” a comprehensive and highly regarded resource on modernist logos.
Some other books by Jens Müller
Jens Müller is the author of several books on design, including:
- “The Logo Design Idea Book”: This book is a collection of over 1,000 logo designs organized by motif, color, and form. It’s a great resource for finding inspiration and seeing what’s been done before.
- “The Graphic Design Idea Book”: Similar to “The Logo Design Idea Book,” this book is a collection of over 1,000 graphic design projects organized by motif, color, and form. It’s a great resource for finding inspiration and seeing what’s been done before.
- “The Brand Identity Idea Book”: This book is a collection of over 1,000 brand identity projects organized by motif, color, and form. It’s a great resource for finding inspiration and seeing what’s been done before.
- “The Packaging Design Idea Book”: This book is a collection of over 1,000 packaging design projects organized by motif, color, and form. It’s a great resource for finding inspiration and seeing what’s been done before.
Overall, Jens Müller is the author of several books that are great resources for finding inspiration and learning about design.
Why most logo are black and white?
There are a few reasons why many logos are black and white:
- Cost: Printing in black and white is generally cheaper than printing in color. This is especially important for small businesses or organizations that have limited budgets for marketing and branding materials.
- Simplicity: Black and white logos are often seen as being more timeless and classic than color logos. They can also be more versatile, as they can be reproduced in various media without losing quality or detail.
- Versatility: Black and white logos can be reproduced in various media, including print, digital, and embroidery. They are also more legible when reproduced at small sizes, such as on business cards or promotional items.
- Memorable: Black and white logos can be more memorable, as they stand out against a sea of color logos. This can help a business or organization make a strong impression on potential customers.
Overall, there are several reasons why many logos are black and white, including cost, simplicity, versatility, and memorability.
Can i use any logo from logo modernism for my business?
It is generally not recommended to use logos from “Logo Modernism” or any other book or resource for your business without permission from the original creator.
Most logos are protected by copyright, which means that the original creator has the exclusive right to use and reproduce the logo. If you use a logo without permission, you could be infringing on someone’s copyright and could potentially face legal consequences.
If you would like to use a logo from “Logo Modernism” or any other source, it’s important to reach out to the original creator and obtain permission. You may need to pay a licensing fee or enter into a legal agreement in order to use the logo.
It’s generally not advisable to use logos from “Logo Modernism” or any other source for your business without permission from the original creator. It’s important to respect copyright and obtain permission before using someone else’s work.
